Jolin Tsai is just another Asian star who has started making raunchy videos that are sexually provocative. Her intimate scene with Stephen Fung as well as the inclusion of two female prisoners getting intimate, have earned her video an M18 rating.
Of course, the term "raunchy" is not just restricted to intimate scenes pertaining to either gender, but to the sexually evocative dressing of the stars too. It was totally unexpected seeing a local star Chew Sin Huey turn her dressing up a notch in one of her videos. She used to be a pixie-faced singer who had a girl-next-door image in her earlier videos.
Jolin and Sin Huey decided to change their sweetie-pie images to their current ones, evidently to increase their album sales and their popularity rates. Yes, sex does sell. Their controversial videos may have achieved these aims but they are definitely at the expense of their moral values. Besides, they are really advocating, through their videos, that physical intimacy is normal and fine. That is the message that will be conveyed to their fans, including the young ones. If they are happy with this ultimate result, of course no one can judge them for it.
Call me naive but music should be more about talent and quality, rather than packaging, which usually includes sexual content. Look at stars like Chen Weilian and Stephanie Sun. These are pure musicians who do not need to resort to such gimmicks to boost their marketability.
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