Tuition agencies in the former British colony have portrayed their tutors in a different light from the usual, in their advertisements. They focus on their appearance as well. Tutors may be styled to look professional but underneath it all is really their work attitude and performance.
This may give people a wrong impression of the tutors.
Unscrupulous agencies can use the tutors' looks to conceal the fact that the tutors may not possess the relevant qualifications and experience as well.
Even qualifications take a step back to the work performance. They only determine the salaries and initial capabilities of the candidates.
What is worse is that the advertisements go into the sex appeal of the tutors and imply that taking up tuition at their agencies is a trendy habit. Agencies even organise celebrity performances and dangle materialistic gifts to lure students. Obviously, the target audience is that of teenagers who will then persuade their parents to pay for their tuition.
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